A fast, decisive sale for an estate of scale
The sellers of this 11,000-square-foot estate needed a fast, decisive sale. At 7 bedrooms and 6 bathrooms, this was one of the largest residential properties in the Lake Cunningham area — a scale that typically narrows the buyer pool and extends time on market. The sellers wanted to test whether aggressive pricing and targeted marketing could compress what is normally a 6-to-12-month sales cycle for a property of this magnitude into something dramatically shorter.
Aaron Davis took on the listing with a strategy built around urgency, precise pricing, and reaching the right buyers immediately. There would be no period of price discovery, no gradual reductions, no waiting for the market to come to the property. The objective was speed — and the strategy had to deliver it from day one.