Positioning the east as the alternative
The sellers owned approximately 5 acres of undeveloped beachfront on Yamacraw's southeastern coast — one of the last significant beach parcels in eastern New Providence. Their goal was to realize value on a property that had appreciated meaningfully as the eastern corridor gained traction with developers and investors.
The brief required positioning the land's 466 feet of beach frontage as a rare eastern alternative to the overpriced western beachfront market.